‘Countless demands’ for animal-free productsĪccording to Brave Robot, the record sales of its animal-free ice creams signifies the strong push from consumers for more sustainable offerings. Brave Robot launched last year as its first brand, and the firm has since added Modern Kitchen to its portfolio, the world’s first animal-free cream cheese. The Urgent Company is a sustainable food venture created by Perfect Day’s co-founders Ryan Pandya and Perumal Gandhi of Perfect Day, together with Paul Kollesoff. Announcing its sales figures last month, the brand says its ice cream has topped the charts for being the number one growth driver within the plant-based ice cream category. The brand creates its ice creams using Perfect Day’s bioidentical whey proteins developed using precision fermentation, and says its sales figures represent the “countless demands” from consumers for “sustainable options that deliver on taste”.īrave Robot, the animal-free ice cream brand launched by The Urgent Company, has already sold more than one million pints within its first debut year.
Within just one year of launching, Brave Robot has managed to sell more than one million pints of its animal-free ice cream.
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